"The collection will have rock 'n' roll influences and edgy details such as studs and tattoo-print fabrics. Designer Initiative is a separate program from Target's Go International, which focuses on young or emerging designers. Target said additional Designer Collaborations will be announced in the future. Each collection will be available in stores for a limited time." (WWD)
Oh. Okay, Target is coming out with another middle-market line aimed at the budget-conscious suburban fashionable. Whatever, this happens everyday.
Wrong.
ALEXANDER MCQUEEN IS DESIGNING A DIFFUSION LINE FOR TARGET. WHAT.
Yeah, this doesn't happen everyday. But in light of the recent trend in luxury design houses releasing diffusion lines in cooperation with some of America's most notorious big box retailers, that statement might soon be debunked.
The above quote is a general overview of the collection McQueen will be releasing in March. A version of his bridge line McQ (meaning this collection is basically the bridge line of a bridge line), this is only a part of Target's evil plan to takeover the fashion world. Otherwise known as "Designer Collaborations", the program is "aimed to be an ongoing program that will bring a series of established designers to the masses at low prices." (WWD).
But did they have to go after McQueen? We expect this kind of thing from younger designers who need a vehicle, such as Target, for spreading awareness of their brand and building their business. The great luxury houses, the meat and potatoes of the likes of LVMH and the Gucci Group, built their empires from scratch- they don't need mass-produced diffusion lines where quality is sacrificed in the name of bargain "designer fashions". Alas it appears Alexander McQueen has joined the "ranks" of established designers who, be it for economic strain or pure pecuniary temptation, have possibly cashed in their credibility for a padded bottom line.
Is nothing sacred?
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