Monday, February 23, 2009

Feiyue- Flying Forward

Feiyue (pronounced Fe-yu-e), a footwear line that caught District L's eye today at Rendez-Vous, combines a modern aesthetic with traditional functionality. According to Raan Parton, creative director for Apolis Activism- a humanitarian conscious menswear line that also caught our attention today- who was at Rendez-Vous today representing the brand, Feiyue got its start in 1920's China as a utilitarian array of footwear used primarily in Martial Arts.

"All along its history, [Feiyue] has been a reference among all Chinese social categories from the countryman to the politician, from the captain of the national soccer team to the famous Shaolin masters"- Overview Prospectus, Feiyue Shoes.

How egalitarian!

Feiyue's look is a mesh between the functional styling of Superga and the shape and detailing of Asics Tigers (Asics Mexico 66 is quite similar to their signature shoe; maybe Feiyue's influences stretches farther than we thought?). Check out some of the photos we snapped today and you can be the judge.

Feiyue at Rendez-Vous

District L Loves Feiyue- check out the sporty, minimalist detaling.

Check out Feiyue and be sure to pop into an Odin New York to get up close and personal. District L will definitely be picking up a few pairs.

Feiyue Shoes
Odin New York

Post by Nicolas Seraleyva

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