Slightly tooly Harvard Grads James and Alexa Hirschfield are the masterminds behind Paperless Post, an online e-vite startup that the fashion industry apparently has decided is the next big thing when it comes to going green.
Alexa was working as an assistant to Katie Couric at CBS when her brilliant brother James came up with the totally original, never before thought of idea.
"Katie got heaps and heaps of invitations. Some were engraved ecru paper, some were digitally printed, some were plexiglass prisms with orchids inside," says Alexa. "But all of these very fancy forms of invites were really formalities, because even the bat mitzvah invitations were followed up by emails or scanned versions of the invitation."
According to W Blog, Paperless Post has sent more than 60,000 invitations for more than 1,000 events since it's launch last fall.
But we'll be damned if paper invitations get eradicated completely in favor of, well, e-cards. Nothing can replace the exclusivity of a well designer paper invite in thick card stock. So we'll thank the intrepid young Harvard grads to kindly keep their noses out of the fashion industry.
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