Yes, we know: we're excited too.

Topshop Heartschallenger Van Gives Out Free Topshop Goody-bags

 

District L is just as excited as every other twittering, line standing, fashion obsessed New Yorker about the grand opening of TopShop in Soho today; we spent a considerable amount of time in the UK last year and came to love them for providing clothing that went above and beyond the commonly held conception about "fast fashion" quality (think of any H&M thing you bought last year- what happened to it? Exactly.)

One of the advantages that fast clothing chains have over other retailers is that they receive something in the neighborood of 10 shipments annually. Plain old vanilla wonder bread locales like J. Crew and Gap still get the regular 3 or 4, making it rather difficult to keep up. And when someone like Kate Moss swoops in and designs a diffusion line, like she did for TopShop, you've got a lot of stepping up to do.

So sounds great right? It would seem though that the introduction of TopShop to the states is a double edged sword. Yes, you're introducing a new wellspring of fabulous, well designed and affordable fashion to the United States. But you're also introducing a new wellspring fabulous, well designed and affordable fashion to everyone in the United States. It makes me shudder, some of the sundry fashion faux pas that I can forsee innocent TopShop clothing playing unwittingly into.

Also- do we really want places like American Eagle and Abercrombie stepping up their game and infiltrating the collection American fashion conscience even more than necessary with their tacky clobber?