Hussein Chalayan talks to WWD about his trip to New York to collaborate with J Brand Jeans, creating three styles of exclusive jeans for Barneys New York.
"I am a designer's designer," he tells Women's Wear, and explained how he hates the phrase avant-garde. "I hate that term. It's a real hindrance because I don't think it expresses what we're about. It makes it sound like we can't appeal to people or something, and it's absolutely rubbish."
WWD writes: If the idea of a desginer known for his experimental runway shows [...] designing jeans registers to some as selling out, to others, it's the ultimate example of fashion's current fixation: Getting down to business.
District L notices the distinction between creating three pairs of high-quality exclusives for Barneys, as opposed to creating repeat lines for Target. Chalayan, in our opinion, is making a great business decision with J Brand Jeans. It is when great designers cheapen their brand by creating a line of low-quality shoes for Payless that leaves a bad taste on our buds.
omg! she's giving so much face in that pic.
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