Stop running, Carrie- they beat you to it.
Which is why ENK International and IMG Publishing are teaming together to present three special issues of Fashion Week Daily's print edition to provide exclusive coverage of the World Shoes and Accessories Exhibition in Las Vegas.
Fashion Weeks worldwide get massive coverage; understandably though, it would seem that ginormous tradeshows do not. If you've ever been to a ginormous tradeshow in a convention center 30 miles away from a city with no particular mind towards buying massive amounts of anything, like we have, then you'll understand why the press doesn't exactly blow their wad over them.
But...shoes. We forgot about the shoes. A tradeshow for shoes is just moaning for press coverage. Who better than IMG to provide?
"We are thrilled to be working with ENK to launch a new set of dailies devoted to our most enduring obsession: shoes!" expounded Brandusa Niro, senior vice president of IMG Publishing, on the subject of reminding us just how much we love shoes.
Well thank Karl.
There is NO REASON for press to go to this. No reason at all.
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