Temperley Does it Properly.

Temperley London, S/S 2010 RTW

It goes without saying that the District L duo strongly disapproves of designers who sellout to downmarket retailers.

So you can just imagine how delighted we were to learn that Alice Temperley, designer behind highly successful pret-a-porter label Temperley London, has decided to launch a bridge line.

Gee, what a brilliant way to bring in ancilliary revenue without tarnishing your reputation! Imagine that...

Alice by Temperley, as the new line will be called, will be sold at Temperley London boutiques, London/NY/LA flagships, and select Neiman's locations.

Let's face facts. Sure, the recession is waning somewhat; but unless you've been picked up by one of the conglomerate fashion groups, the fashion game is a dangerous one.

So now all you losers who slept with Target and Payless without a condom are gonna pay.