District L unofficially kicked off Merecedes Benz Fashion Week last evening by braving the arctic hell of Manhattan and sloshing, triumphantly, into the Crosby Street Hotel for Geren Ford's autumn winter 2010 presentation. Amid peach-hued lighting and elaborate floral motif wallpaper, there stood the models like towering, porcelain amphorae in an upper east side penthouse.
Geren Ford took a different approach to his showing this season, using a bizarre yet intriguing gallery concept to showcase his collection. His signature sportswear was well represented- Ford is perhaps better known as the designer behind Urban Outfitters premium line "Hawks".
Ford's meandering menagerie was a sight to behold, if unassuming at first. The models, as his canvas, sported identical hair and makeup, the looks were his subjects, and the quirky detailing his brushstrokes- a peplumed cardigan here, a cutout shouldered romper here. All in good taste.
But we'll let Geren read what we have to say, rather than hear it- the designer was spotted anonymously drifting among the attendees, ears perked for reactions and comments.
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